Fueled by Youth
The challenge was to communicate the youthful and creative disruption that the Kia Stinger represents for the brand; to shift the perception of their brand as A to B cars.
The campaign ‘Fueled by Youth’ does this by painting an image of a childhood dream that becomes true when buying the Kia Stinger in a fun and playful way.
Awards & Recognition: Finalist, Ad Age ‘Driving Creativity’ 2018, Silver ADDY’s 2019 & Bronze Academy of Art Spring Show 2019, Bronze Creativity International, featured at Ads of the World & Academy of Art Advertising Blog
Social Media Posts
We made a short, fun process video for the Ad Age competition, watch if you want to know more about our thinking around the campaign.