copywriter
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kia

KIA

 

Fueled by Youth

The challenge was to communicate the youthful and creative disruption that the Kia Stinger represents for the brand; to shift the perception of their brand as A to B cars.

The campaign ‘Fueled by Youth’ does this by painting an image of a childhood dream that becomes true when buying the Kia Stinger in a fun and playful way.

Awards & Recognition: Finalist, Ad Age ‘Driving Creativity’ 2018, Silver ADDY’s 2019 & Bronze Academy of Art Spring Show 2019, Bronze Creativity International, featured at Ads of the World & Academy of Art Advertising Blog

 

TV Commercial

YouTube Pre-Roll

Social Media Posts




 

Process Video

We made a short, fun process video for the Ad Age competition, watch if you want to know more about our thinking around the campaign.

 

Art director Johanna Granlund Copywriter Amanda Wennberg